HealthyCare is a program that provides complementary care to people with chronic medical conditions. It aims to provide content and support that will increase positive outcomes in patients.
HealthyCare already had an idea for a webapp that would provide the content to their users, in form of articles, videos, and support forums. They needed to make this visually appealing. Their primary target group was women, 30-60 years old.
I refined their logo and created a simple visual style (typography, colors and UI elements) that targeted their intended users.
From the provided user flows and wireframes, I created the UI for their webapp
Role Identity design
Target MarketWomen 30-60 with chronic health conditions