Upraised learning empowers families of school-aged children to keep up to date and be involved in their children's curriculum.
Upraised needed me to create a branding identity that would appeal both to parents and teaching institutions, and a graphic style that would make learning engaging.
I designed a logo and brand style with bright happy elements. I applied this to their marketing, the UI of their webapp, and then developed a styleguide that allowed them to easily create appealing and cohesive educational material for their lessons.
Role Identity design
Target MarketParents of school-aged kids, school administrators